What began as providing menstrual hygiene to one woman, his wife, has now changed the lives of rural women across India. Meet Padman, whose low-cost sanitary machines earned him worldwide recognition
Becoming Padman was not an overnight success for Arunachalam Muruganandam. It took years of effort, setbacks and numerous trials and experiments before he gave the world its revolutionary cost-effective sanitary pads. His low-cost machines that make sanitary pads have earned him international recognition.
Back in the year 1998, sanitary pads were not that common, especially in rural India. Hailing from South India, Arunachalam was disheartened to see his wife using old rags to deal with her menstruation. Concerned about menstrual hygiene, he resolutely decided to make affordable sanitary napkins that could help his wife and other women during their period. This was the turning point and there has been no looking back since.
Steadfast in achieving his goal, and fighting the stigma surrounding menstruation, he was determined to take affordable sanitary pads to every nook and corner of the country. The efforts are ongoing. His movement has gained immense momentum and worldwide recognition. From being shunned by his own family and society, today he is hailed as a hero that the world looks up to.
His phenomenal manufacturing machine has been installed in every state of India. He now runs several branches of Jayashree industries spread across India, and provides employment to rural women. Changing the lives of innumerable women across India, a 2018 English documentary on Arunachalam, Period. End of Sentence, won an Oscar.
ParentCircle is honored to have a short and sweet interview with the real Padman. Here are the excerpts:
Your small step led to a giant leap for menstrual hygiene awareness in India. How does it feel?
I feel really happy that what I did has made a change in the way we look at women's menstrual hygiene.
What is the biggest obstacle when it comes to changing attitudes on issues related to women's hygiene?
It's an age-old taboo. Moreover, women have been conditioned to not respect and take care of their own health.
Changing mindsets in India is not easy. Do you believe change begins at home?
Yes! The discussion has to start from home!
Menstruation has been getting a lot of media attention lately. Is this helping reduce the stigma associated with it?
Yes! The taboos are slowly being removed one by one. But there is still a long way to go for real change!
You faced a lot of opposition when you started working on lost-cost sanitary pads. How have attitudes changed now?
A lot has changed. Today, my wife spends her time educating girls on women's health and menstrual hygiene.
You have faced much adversity, both at home and outside. What kept you going?
I worked on an engineering platform. So I knew that even if I fail 9999 times if I only change an angle or a blade I might succeed someday. This kept me going!
You have made a difference in several women's lives. Any story or incident that stands out?
One day I met a mother who said her daughter starting going to school. She was not afraid of periods after using the pads. This is a memorable incident.
Period. End of Sentence, won the Oscar. How does it feel to have your story reach a global audience?
Menstrual hygiene won the oscar. I hope this helps to spread awareness about the issue across the globe.
An Oscar-winning documentary and several recognitions. But, what do you consider as your biggest achievement so far?
To me every day is a fresh new day! And each day brings with it a lot of challenges. If at all I have to pick, it would be the joy of meeting new people every other day.
What are the difficulties you faced in setting up the low-cost machines across India?
It is quite difficult. Each region in India has its own languages, cultures, beliefs and traditions. So, we first went to study and understand the locality first, and accordingly promoted the benefits of women health management to them. Having a tailored approach makes them more inclined to accept it.
In how many places across India have you installed these machines?
We have installed them in all the states of India. Wish to reach every nook and corner of the country.
Do you provide your machines to corporate companies as part of their CSR initiatives?
Yes, several companies have come forward with their CSR activities. We help them to set the machine up with a beneficiary, who could use it for their own livelihood and promote hygiene management.
You have been approached to commercialize your venture, which you have refused. Your thoughts on this?
I want this to be a model where everyone benefits. My model is based on measuring social impact and not revenues. Revenue is just a byproduct.
How can parents educate their daughters about menstrual hygiene?
Have open discussions with them and answer their many questions. Let them know it's a natural process.
How can parents get their sons to view menstruation as a natural phenomenon?
There is 'men' in 'menstruation'. That answers the question!
What can men do to support the menstrual health of the women in their lives?
Stand by her!
What is your message for our readers (predominantly women and mothers)?
Educate your children on the importance of hygiene, but before that, you must take care of yours! Healthy mothers, healthy nation!
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