Many a small thing has been made large by the right kind of advertising - Mark Twain
Is your child one of those who is fascinated by the advertising world? Is he considering a career in the field of advertising?
Today, hardly a day goes by without us being visually assaulted by some form of advertising or the other. We just couldn’t count the number of times we see or hear an advertisement, or someone telling us about the latest product or just passing by a billboard to realise how advertising has become an integral part of our lives.
"A good advertisement is one which sells the product without drawing attention to itself," said David Ogilvy, one of the brightest and the most creative minds of the advertising industry. The “Father of Advertising” and the founder of Ogilvy & Mather could not have put the benefits of a good advertisement in a better way.
Advertising is an industry that will not only get your child’s creative juices flowing but has also many benefits and perks. Besides the prospect of becoming a copywriter, there are also other types of positions such as graphic designers, creative directors, art directors, account executives and management executives.
According to yourarticlelibrary, the major advantages of advertising are that it introduces a new product, increases sales, fights competition, educates the consumers and provides more employment opportunities.
Interested in knowing more about advertising? Then, please click through the pages of this ClipBook.
This is a general guidance on whether you may be suited to a career in the industry. It includes sections on what the agency recruiter looks for and the IPA's Diagonal Thinking self-assessment test, measuring linear and lateral thinking.
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