Does your child display exemplary skills as a voice artist? Then why not encourage him to pursue a career in radio? This article might help you to do so.
By Harsha Sajnani Ganeriwala
‘I want to become a hot and happening RJ’ read a social media post of a boy in his mid-teens, who is on the verge of making a career decision. He is not alone. Today, there are many teenagers who are keen to make a mark as a Radio Jockey. But, how many of you actually know that radio is not just about an RJ. There’s a whole support system that ensures you get to hear the best music while also receiving the most apt traffic updates.
For many of us, FM radio has become an inseparable part of everyday life. With World Radio Day around the corner, it’s time you introduced radio broadcasting as a career option to your child. Find out how, as we talk to industry experts to guide you in the process.
To begin with, your child will need to know about the academic qualifications required to find work in the radio industry. A degree in Journalism, Communications or Broadcasting is preferred, although not mandatory. If your child wants to become an RJ, great communication and connection skills matter over all else. If your child wants to become a music manager, great knowledge of music and the ability to understand what the audience is likely to be interested in becomes an important virtue.
“The ability to connect with people is the most important qualification. There are lots of people who come and tell me that their children are very talkative and would make great radio jockeys. Being talkative has nothing to do with being an RJ; that is a myth. If you have a personality and you can bring it out on air efficiently and speak well, I think it might just work,” states Sanobar Sultana, popularly known as RJ Sano, of Fever 91.9 FM, Chennai. She further explains, “Working in this field is like creating theatre in the mind. You can make your audience think, make them laugh and leave a thought inside their heads.”
Such is the influence of the radio. This is perhaps why on-the-job training is seen as one of the important elements in FM radio. “Nothing can beat hands-on training. For the first few years, you should focus on honing your skills. Voice training is not mandatory, as being an RJ is more about being clear, articulate and as genuine as possible,” adds Ginnie Mahajan, better known as RJ Ginnie, Radio City 91.1 FM’s award-winning jockey from New Delhi.
Career growth in a radio channel is good. Most people join at a young age and, if they are good, a managerial position is possible within a few years. According to Jyoti Srinivas, Head of Programming, Big 92.7 FM, Hyderabad, one can become a programming head within seven years and a regional head/station head within nine years.
India’s FM radio sector is one of the fastest growing in Asia. The sector was opened to private players in 1999 when the government of India approved the FM Phase-I policy. Following a lukewarm response to Phase-I, the government implemented the recommendations of TRAI (Telecom Regulatory Authority of India) to ensure Phase-II would meet with a better outcome. It worked and the FM story effectively began taking shape in India. Phase-II was a roaring success and today, there are close to 240 fully-operational FM radio stations in India. Only two months ago, the government completed the first part of Phase-III auctions, which should open up another 250 new stations within the next few months. This will be followed by the second part of Phase-III, which will virtually open the floodgates for the sector.
You can safely say FM radio in India is set for an explosion. “Tier 3 cities and smaller towns will play a major role in the coming days. There will be a clear demand-supply mismatch as far as talent availability is concerned. There’s no doubt a career in radio would be one of the better options to consider in the next decade,” says Vaishnavi HS, former Regional Head of Programming for South at Radio City.
These statistics are music to the ears. Like we mentioned earlier, although specific qualifications aren’t required, it always helps to be equipped with specialised degrees in Electronic Media, Mass Communication, Journalism or Broadcasting. Here are some top institutes where your child can pursue such courses.
FM radio is a powerful communication tool. Gone are the days when the radio was limited by region, language and resources. Today, with technological advancements and greater reach, there is a lot more optimism about the growth of this industry. So, if your child is interested in pursuing a career in radio broadcasting, you should encourage her.
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Harsha Sajnani Ganeriwala